Reuzel is the Dutch word for lard and is a wink to a past when pomades were made from animal fats and fragranced with apples. Leen and Bertus started learning mens haircutting when they were just fourteen years old. with their love of classic barbering and the influences of rock n roll, custom kulture and its subcultures, it was inevitable that one day leen and bertus would open schorem haarsnijder en barbier. Schorem is an old school men-only barbershop in the heart of the working class city of Rotterdam. Since it’s opening, Schorem has been frequented by greasers, rockers, bikers, psychobilly’s, ruffians and other fine gentleman scumbags from every echelon of society. With more than fifty years of barbering and grooming experience these Rotterdam Barbers have now formulated pomades worthy of their exacting standards. As old school barbers they dug deep into the history of pomades to formulate what they belief are the world’s finest, Reuzel.